Telling Your Story: Leveraging Outdoor Writers for Indigenous Tourism
January 28, 2025; 10 a.m. (Mountain)
In this webinar Chez Chesak, Executive Director of the Outdoor Writers Association of America (and President-Elect of the Society of American Travel Writers), will instruct you on how to work with travel/outdoor media to get coverage. He will cover:
• The state of outdoor/travel media
• Definition of travel media vs. outdoor media
• How to target the right media to get the right placement
• Where to find them to connect
• How to pitch a story
• Hosting media for a press trip (including when to invite them, what you should cover, what to expect, and more.
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Chez Chesak -Executive Director, Outdoor Writers Association of America (and President-Elect of the Society of American Travel Writers)
Chez Chesak is an award-winning adventure travel writer, 30 year veteran of the outdoor industry, and the Executive Director of the Outdoor Writers Association of America and President of The Society of American Travel Writers. His works have appeared in The Los Angeles Times, Fodors.com, Matador Network, Postindustrial, Rachel Ray Every Day, Ohio magazine, Cincinnati magazine, Rails-to-Trails, Family Vacation Critic, and dozens more outdoor/adventure publications and websites. He’s also done travel segments for his local FOX affiliate and on American Forces Radio and is a regular ‘expert’ contributor to USA Today’s 10Best. Learn more about him at www.chezconnects.com.