SDSU/AIANTA Information Session on Certificate in Cultural Tourism & Tribal Enterprises Level 2
SDSU/AIANTA Information Session on Certificate in Cultural Tourism & Tribal Enterprises Level 2
In partnership with San Diego State University (SDSU) and the L. Robert Payne School of Hospitality and Tourism Management and the Sycuan Institute on Tribal Gaming, AIANTA is offering the online Certificate in Cultural Tourism and Tribal Enterprises (“CTTE”).
The for-credit certificate, taught by Eric S. Trevan, Ph.D. (Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians, Gun Lake Tribe), brings together academic and industry experts who will provide tools to help Native tourism planners develop tribally-specific tourism strategies that sustain a balance between Native cultural environments, economic development, tourism promotion and recreational use.
Students will learn global best practices in the effective organization of Native cultural sites, recreation and tourism programs and leisure-related tribal businesses, including tribal gaming, Native hospitality operations and sacred sites.
Level two explores strategies for marketing, financing and assessment specifically related to cultural heritage tourism. Through interaction with guest speakers and case studies, students will learn effective services development, including pricing, promotion, distribution, budget development, revenue generation, assets management and controls. The course will also examine the evaluation and research process as they relate to tribal cultural heritage tourism service development and delivery across multiple tourism segments. In addition, students will have access to management tools for sustainable development and cultural preservation and perpetuation.
This information session will cover the Level 2 course content and will be an open Q&A.
Speakers/Panelists
Eric S Trevan, Ph.D, Assistant Professor, College of Humanities, Arts, Behavioral and Social Sciences
Dr. Trevan is an Assistant Professor at California State University San Marcos and just ended his position of Visiting Scholar of Innovation, Business and Economic Policy for Tribal Nations and transitioning as a Member of the Faculty (Tenure-Track) in the MPA program at The Evergreen State College. In 2020, he was awarded the prestigious two (2) year Community Development Society Executive Leadership Fellowship for community development research. He is an Economist who specializes in local and tribal economies and economic policy. He earned his Ph.D. at Arizona State University Watts College of Public Solutions, Community Resources and Development (Local and Tribal Economies), Master’s Degree in Administration (Public Administration) from Central Michigan University, and Bachelor’s Degree in Public Administration/Economics from Western Michigan University. He is a Tribal citizen of the Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians, Gun Lake Tribe. Currently, he serves on the Board of Directors of Northern Initiatives (CDFI), Noo-Kayet Development Corporation (Port Gamble S’Klallam Tribe), Cheyenne and Arapaho Business Development Corporation (Cheyenne and Arapaho Tribes), President of a new AI market analytics company aLocal Solutions, as well as Policy Advisor to the Treasury Tribal Advisory Committee/US Department of Treasury. He previously served as the inaugural Chairman of Gun Lake Investments.
Dr. Kate Spilde, Professor and Endowed Chair, San Diego State University
Dr. Kate Spilde is Professor of Hospitality and Tourism Management at San Diego State University and a leading authority on tribal economic development, hospitality and tourism. With a Ph.D. in cultural anthropology and an MBA in entrepreneurial management, Kate has worked on public policy and tribal governance in several positions, including Policy Analyst for the National Gambling Impact Study Commission, Director of Research at the National Indian Gaming Association, Sr. Research Associate at Harvard’s Kennedy School of Government and Executive Director of the Center for California Native Nations at the University of California in Riverside (UCR). Kate has served as Endowed Chair of the Sycuan Institute on Tribal Gaming at San Diego State University since 2008, where she designed and still teaches all five courses leading to the nation’s only Bachelor of Science degree in Tribal Casino Operations Management. An award-winning teacher and scholar, Kate has published more than 50 academic articles and has worked with tribal, state, federal and foreign governments on economic development and gaming for more than 20 years.
Moderator
Bianca Mitchell (Pueblo of Acoma), Education Manager, AIANTA
With an extensive background in events management, donor development, communications and marketing, Bianca brings years of experience to AIANTA. In her role as the Education Manager, she will identify, develop, implement, market and promote technical assistance and training programs, webinars and certificate programming. Bianca’s goal is to assist in growing and enhancing the program model for and with AIANTA.