Unlock Your Travel Business Potential with AIANTA and the National Tour Association (NTA)

Catherine Prather, CTP – President – National Tour Association
Catherine Prather has dedicated her professional life to a fulfilling career in the travel industry. First joining the staff of the National Tour Association in 1994 as a media writer, she now serves as president of the organization, whose members create and promote packaged travel to, from, and within North America. ​

Ciarra Greene – Education and Business Development Director – American Indian Alaska Native Tourism Association
Ciarra Greene is committed to culture and passionate about education and science – a unique skillset in the tourism industry. Ciarra works to advance and promote Indigenous communities and their connection to connect travelers. Her commitment to cultural preservation and community empowerment makes her a key advocate in the tourism industry, bridging the gap between Indigenous cultures and global travelers.

Moderator: Sherry L. Rupert – Chief Executive Officer – American Indian Alaska Native Tourism Association
Sherry L. Rupert, Paiute and Washoe Tribes of Nevada, is the CEO of the American Indian Alaska Native Tourism Association (AIANTA) with two decades of executive-level experience managing and promoting Indigenous tourism. She has dedicated her career to advancing cultural heritage storytelling for Native Nations and communities across the U.S. by helping these communities realize the economic development potential and significance of preserving generational stories well into the future.